Vail All The Love

LOYALTY CAMPAIGN LAUNCH

To show appreciation and increase loyalty among Colorado skiers and riders the “All The Love” campaign was developed for Vail. Targeting front range skiers and riders with a direct mail campaign which provided them a membership card and exclusive offers and deals at the resort as well as restaurants and retailers throughout Vail. The direct mail campaign was supported by print and out-of-home campaigns.

STUDIO: Genesis
ROLE: Senior Art Director and Illustrator