Lenlee Represents

THE AIRSTREAM CAMPAIGN

I worked with Lenlee Jenckes of Lenlee Represents to develop a unique promotional campaign for her roster of photographers. Lenlee worked with each of her photographers to shoot a story about the iconic vintage Airstream in their own unique styles and interpretations. This theme was carried through all aspects of the campaign.

The campaign began with an email teaser of each photographer’s images. This was followed by a deluxe direct mail campaign that features a metal tin reminiscent of the Airstream trailers wrapped with a belly band featuring the icon I created for the campaign. Inside the tin was a letterpress printed wrap with Lenlee’s business card printed and die cut into the back, a letterpress printed card with an introduction and description of the campaign, an air freshener, and series of postcards for each photographer featuring their images and unique take on the vintage Airstreams.

Additional items for the campaign included one-sheets for each photographer, social media giveaway contests and additional email campaigns about the direct mail piece. The campaign was also shared and featured on many prominent design and photography blogs.

STUDIO: Ian Nordeck Creative
ROLE: Creative Lead, Designer and Illustrator