K2 (software, not skis and snowboards)

COLLATERAL DESIGN AND STANDARDS

When the internal creative and marketing team at K2 was refreshing the company’s identity, I was brought in to establish design standards for some of their key sales and marketing tools to include landscape briefs, case studies and white papers. I also worked on unifying their event and tradeshow presence with a comprehensive collateral catalog which included a library of template files and assets for the global teams to execute on message and on brand.

STUDIO: Ian Nordeck Creative
ROLE: Senior Art Director, Designer and Illustrator
CREATIVE DIRECTOR: Chris Tomeo