BC4U.org

PRINT AD CAMPAIGN

When working on creating a new website for their clinic BC4U, Children’s Hospital Colorado faced the same problem many adults have, “How do you connect with and speak to a teenage audience?” So that is exactly what we did. Leveraging BC4U’s program with Denver High Schools, we went to the schools and talked to the students and listened to their attitudes, challenges and issues they face when it comes to sex. We created several ad campaigns and then came back and showed them the ads and asked them to tell us what got their attention, what resonated with them and what felt tone-deaf or felt like an adult speaking down to them. Their valuable input helped shape the creative thinking behind our work.

STUDIO: D+i Creative
ROLE: Senior Art Director